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WebArtisan Blog
Digital topics are our playing field. We always stay on the ball and present our articles here around our experiences and knowledge
About reading and not reading on the net
WebArtisan Blog On the internet, the word "reading" takes on a completely different meaning. Because here, people do not read line by line - and certainly not every word. Instead, texts are scanned and put through their paces...
Facebook Marketing 2019 - valuable expert knowledge summarised
Like all social networks, Facebook is very dynamic. Rules that applied two years ago are long outdated. What should entrepreneurs consider when marketing on Facebook? An expert lecture by Antoine Dupont offers valuable insights into the...
7 good resolutions for a great website
It's that time again, the end of the year is approaching. And with each new year, we once again rummage around for our lost motivation.
Optimise images for the search engine: here's how!
In the fight for the top positions in search results, a lot of work is invested in search engine optimisation of texts. That is by no means wrong. But don't forget the images - because SEO is also worthwhile here. Our last article was about the high...
Success through images - why you should use visual content
WebArtisan Blog The internet is crammed with information - and not all of it is really useful. At the same time, the patience of users is decreasing.
What is what? The most important online marketing disciplines at a glance
In online marketing, a colourful mixture of English terms is often thrown around. This variety can cause a lot of confusion, especially for newcomers. Content marketing, inbound marketing, affiliate marketing...? So that you don't fall into complete lethargy....
Creating personas - this is how it works
Whether you are designing a website or writing blog posts, you always need to reach your target group. But there is a catch: a target group is not a homogeneous mass. Behind it are individual people with individual needs. How...
Target group analysis: 5 tips to get to know your target group better
Which people do you specifically address with your company? What characters, needs, wishes and fears are behind these people? This article offers you valuable first aid tips on the subject of target group analysis. For whom do you write your content?...
4 content marketing examples that you too can implement
At first, content marketing sounds like you need (1) a marketing expert and (2) a lot of money to implement it. In other words, things that only the big players have. But content marketing is also possible for small companies, craft businesses, associations or projects....