What should I write? - 7 tips for finding content ideas

by Guidebook, Text design

The blog is calling - a new post is due. But instead of happily hitting the keys, you just stare at an empty document and don't know what to write about. Does this sound familiar? You are not alone!

Regardless of whether you are a beginner or a professional - at some point, every copywriter or blogger comes to a point where they run out of ideas. That's frustrating, but no reason to hang everything up. Because it's just a phase, I promise! With these 7 methods you can boost your creativity and find new topics for your website.


Who can know better what interests your readers than the readers themselves?

 A small survey à la "What topics would you like to read more about on my blog?" is an excellent source of inspiration. This works via Facebook or a newsletter, for example. The prerequisite, of course, is that you already have a solid and communicative reader base.

If this is not yet the case, because you are perhaps still at the beginning, simply ask friends and acquaintances ("What exactly about the topic of "nutrition" would be of particular interest to you?"). Even if your counterpart is not one of your users, the feedback is often worth a lot - as long as there is a basic interest in the topic.


Of course, you are not supposed to steal anything from your competitions.

But you are of course allowed to be inspired (everyone does that!). Browse relevant blogs, subscribe to newsletters and follow "the competition" on social media channels.

Besides Facebook Pinterest is a great source for finding ideas, especially when it comes to artistic and creative topics. Based on the "pinned" images, you can often create an article or two. YouTube is also a great place to pick up topics and present them in a new format. If your language skills allow it, also take a look at English websites.

You can take up topics from other sites, reinvent them, look at them from a different angle or combine them. Almost anything is allowed, except copying. Because you can only convince both your readers and Mr. Google in the long term with Unique Content.


Apart from thematically relevant pages and articles, the Internet offers even more scope to get your creativity off the ground. For example:

  • Keyword Tools - like Google Keyword Planner or KWfinder. By entering a keyword, you receive the corresponding search volume in addition to alternative relevant search terms. This way, you not only get ideas, but also see immediately whether topic X has the potential for a good ranking.
  • Google suggest - If you enter a search term in Google or another search engine, further suggestions are immediately displayed. Or you can use the free keywordtool.iowhich clearly lists the suggestions of the search engines.
  • Answer the public - a great free tool to find out which questions users want answered with a certain keyword.
  • Buzzsumo - a search engine for content. You enter a keyword and the programme creates a list of relevant articles, sorted by popularity. However, it is quite expensive to use and certainly not affordable for everyone (don't worry, it works without!).
  • FAQ Portals, we e.g. goodquestion.net. You enter a search term and get a list of questions asked. What more could you want?


Keeping an eye on news and trends

You don't have to personally follow every trend, but it makes sense for your content research to be up to date.

Watch the news, flip through newspapers and pay attention to advertising posters. Are there any current issues that are relevant to your field?


Mind mapping and brainstorming

Brainstorming and/or mind-mapping can be used to find, visualise and structure ideas for topics.

For example, use keywords from your web research or certain technical terms from your industry as a starting point. There are now many Mind-mapping tools. Alternatively, however, the oldschool Variants: Pad and pen, Post-its or white-board.


PC off - and out!

Sometimes it is better to switch off the PC and simply get away from the desk. 

 You can't force brilliant ideas! A walk in the countryside is not only good for the soul, but also promotes creativity. If the weather doesn't cooperate, let your thoughts run free in your favourite café, for example. True to the motto "everything can, but nothing must", you can take a pen and notepad. Just in case some good ideas come your way...

Or take your (offline) brainstorming outside. It's much easier to think in the park or garden!


Life and personal experiences

Life itself offers the best inspiration. 

Good websites live from personality and your own experience. What mistakes have you learned from? What questions do you ask yourself personally? What topics are hotly debated in your circle of friends? What do people in your metro line talk about? Can you use the experiences of your last trip abroad for an article? ... Always be attentive to what is happening around you. Keep your eyes and ears open and listen within.

Do you have any other tips for finding content ideas? Then don't hesitate to share them 🙂

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