Using keywords correctly - easier than you think!

by Guidebook, Text design

A keyword is a key term that says what your page is mainly about. It is the term with which you want to be found on Google. After a successful Keyword analysis within the scope of your SEO Optimisation it is important that you have the appropriate Use keywords correctly. For Google (and ultimately the user) to classify your page as relevant for the corresponding keyword, you have to integrate it sensibly on your page. You can find out how to do this in this article

Use keywords correctly - this is how!

After you have successfully identified relevant keywords for your page, it is important to use them correctly in the text. The following overview shows, where you should integrate the keyword on your page.

Use the keyword in/in...

  • Title and meta description of the page
  • Headings (H1-H3)
  • first paragraph, preferably right at the beginning of the text
  • last section, often the conclusion
  • Continuous text...
  • ... if possible far to the left in the text
  • Links
  • Images (signature, title and old description)
  • the URL

In the following we would like to go into more detail, like you integrate keywords in the body text. You may have heard terms like "keyword frequency", "keyword density" and "WDF*IDF" in this context.

Keyword density and keyword frequency

Both terms are Parameters used to describe the amount of keywords in the body text. The Keyword frequency describes how often the key term is mentioned, i.e. the Number in the text. The Keyword density (= density), on the other hand, denotes the percentage. For example, if the term is mentioned 10 times in a text with 1000 words, the keyword density is 1 %.

Keyword density has long been considered the holy grail of SEO copywriting. Even today, it is still very useful to get an impression of the keyword presence in the text. In the meantime, however, it is generally agreed that "the higher the density the better" does not apply. Quite the opposite. Keyword stuffingstuffing a text with keywords for the search engines is even called "keyword stuffing". rated negatively by Google. For the reader, this represents absolutely no added value, but rather an imposition. Nobody wants to read a text that is full of artificial word repetitions.

There is no general rule on how often you should use a keyword in the text. It should always make sense and not interfere with the flow of the text. Make sure that the Keyword density not above 2% lies. As a rule, this does not happen in natural writing anyway. If it does, you will certainly find some terms that you can delete or replace with meaningful ones. Synonyms can replace. Free WordPress plugins, such as YoastSEOThe keyword density, among other things, also gives you information about the keyword density.

WDF*IDF - What the F***!?

Keyword density is still understandable for the average person. But at the latest from WDF*IDF you get a persistent ringing in your ears as an SEO layman. The abbreviation is an mathematical formulaThe purpose of which can be better understood if the definition is broken down into bullet points.

She describes:

  • the presence of a Keywords on one side
  • plus the keyword associated terms  (i.e. synonyms and related words)
  • at Ratio to
  • other pageswhich also rankle with this key term.

The abbreviation WDF stands for "Within Document Frequency". This describes as much as the keyword frequency in a text in relation to all other terms. IDF means "Inverse Document Frequency". Through this part of the formula, the frequency of the keyword in the text is set in relation to all other existing pages.

With the help of the WDF*IDF formula, you can examine the TOP ranking pages for a specific keyword for term frequency and ratio and compare them with your own page. Fortunately, you do not have to calculate this yourself, but can use appropriate tools.

Is WDF*IDF necessary at all?

You can try to improve your ranking on the basis of WDF*IDF. But you can also leave it alone.

This is not to say that WDF*IDF is pointless in principle. For a SEO experts this formula can be an excellent way to analyse websites. For the average consumer or any experienced copywriter, however, it is usually a waste of time and effort to delve deeper into this trend.

Put simply lie the SEO Optimisation according to the WDF*IDF formula is based on the following "rules":

  • You should have both the Keyword...
  • ...as well as corresponding Synonyms and more Terms relevant to the topic in the text.
  • These are to be presented in a reasonable proportions be present and not artificially clustered become.
  • The better you implement this, the higher you rank.

Is this a particularly groundbreaking insight? Not really. Basically it is a matter of old rules of text optimisation, which any good copywriter or author automatic applies. Good content shows naturally The central key term is listed a little more frequently, as well as suitable synonyms and related terms. The whole thing is packaged in an easy-to-read, fluent text.

Even if you are not (yet) a professional copywriter, you can learn to apply these rules without having to deal with complicated formulas.

Natural keyword integration through unique content

Don't get too hung up on keyword density rules and WFD*IDF analyses. Instead of blindly following every new SEO trend, rather invest your time in creating Unique Content. High quality content is unique, relevant to the relevant keyword and therefore appealing to your target audience. Use your common sense and use a pleasant writing style of your own. Well-written and researched texts usually automatically have a good keyword density.

To save a text from monotony and word repetition, you can use synonyms and long-tail keywords. If you are at a loss for words, you can use Inspirations from the Internet, for example at openthesaurus, synonyms.woxicon or übersuggest. You just don't like writing? Then it's worth thinking about a Cooperation with experienced content managers and copywriters!

Conclusion - Using keywords correctly

If you want to rank as high as possible with a page, you have to integrate keywords sensibly in various places in the text. What you don't have to do, however, is deal with complicated mathematical formulas. Adhere to the basic rules of text optimisation and avoid Keyword stuffing. This makes neither Google nor your users happy. Instead, work with synonyms and thematically related terms to cover a topic in a varied and holistic way. Good content is not created by trying to trick search engine algorithms. It comes from good writing and creative ideas.

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