5 reasons for more personality on the website

by Guidebook

A glorious idea, lots of content and a great design - the successful website is ready. Mhh, or maybe not? With all the keyword research, Google Ads and content marketing, many forget something very important: personality.

Personality plays an important role in the success and quality of a website, which is all too often underestimated. If you don't show any, you run the risk of drowning in the ocean of the World Wide Web. Or even create mistrust.

Take a critical look at your website. Put yourself in the shoes of your users. Will they get to know you? Do they get an impression of who is behind the site?

If not, you should change that as soon as possible.

Too many black sheep on the net

I have become very picky when it comes to websites. Because instead of providing real information and services, there are too many copies that are only based on spam, Amazon affiliates, keywords and clickbaiting. Many of them masquerade as blogs, others as expert sites - they are all annoying.

As the number of black sheep increases, so does the distrust on the part of users. You want to be sure that a website really offers added value and is not just blowing hot air. There are of course various clues to separate the wheat from the chaff, e.g. the quality of the content, design of the page and so on.

But before I even bother to check the content and offers on a page for quality, my cursor searches for the about-page. I want to know who is behind it. Pages where the only information about the operator is the imprint receive no further attention from me.

And I am not an isolated case.

For this reason, you should also give your website a personal touch. An imprint alone is not enough to convince readers that you mean business.

5 reasons for more personality

01

Trust

No matter whether I want to get information, a service or a product from someone. The basic prerequisite for me to accept the offer is trust. And nobody trusts a website. Trust is given to the people behind a website. And if they don't show themselves openly, there is probably a good reason.

02

Transparency

Those who show their face openly rarely have anything to hide. Transparency is an important basis for trust. And the presentation of personal backgrounds, motivations and the possibility to contact the operator at any time creates this basis. As a user, I expect to be credibly informed that "Hey, I stand behind what I write/offer here 100 % and you can contact me at any time."

03

Sympathy & Humanity

The online world has fundamentally changed interpersonal communication. Much less often do we face people directly. Instead, we communicate via email, chats and social media. Nevertheless, we want to communicate with people and not with machines. Anyone who has ever received an obviously automated response to a request knows how annoying this can be.

Logically, we prefer to deal with people or companies that we like - regardless of whether the contact takes place in real life or in a virtual environment. But to radiate sympathy, personality is needed. Only through this can we get a comprehensive picture and distinguish between automatism and humanity.

04

A face for the website

Showing personality not only creates more trust. It simultaneously ensures positive marketing by giving your web presence a face. This way, people remember you better. A good logo and corporate design is certainly the umbrella of a brand. But personality is its foundation.

05

Link to social media

Those who basically show personality also manage the balancing act between website and social media platforms much more easily. Facebook, Instagram and Co. place a lot of emphasis on casual manners and openness. At the same time, social media are a gateway to your website. It casts you in a better light when both sides are in harmony.

How to bring personality to your site

If you have neglected the personality a bit so far, don't worry. You can still give your website a positive aura afterwards. The best place to start is with this:

  • "About" page: Add an "about me/about us" page in the main menu. There you tell who you are and why you do what you do. History, motivation, skills, goals - show why your project is important to you and what you want to achieve with it. Wrap up your story in a narrative and include anecdotes from your personal everyday life. On the other hand, refrain from a dry, tabular CV.
  • Photos: Allow visitors to your site to get a picture of you and what you do. Show your face in the about section. And include photos taken by yourself (or by a photographer for you) from time to time on the remaining pages in a meaningful way.
  • Team: If you are not a lone fighter, introduce your team. Ideally, not only with name and position, but also linked with a photo and a short story.
  • Contact: Although it is a must to include your address in the imprint, it is basically worthless for users. After all, who writes a letter these days if they have a question? That's why you have to offer further contact options. This means: offer at least an email address and/or a contact form. A telephone number indicating when you can be reached certainly can't hurt either.

So, are you ready to tell more about yourself?

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