Personas erstellen – so funktioniert’s

Creating personas - this is how it works

Whether you are designing a website or writing blog posts, you always need to reach your target group. But there is a catch: a target group is not a homogeneous mass. Behind it are individual people with individual needs. How...

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4 Content Marketing Beispiele, die auch Sie umsetzen können

4 content marketing examples that you too can implement

At first, content marketing sounds like you need (1) a marketing expert and (2) a lot of money to implement it. In other words, things that only the big players have. But content marketing is also possible for small companies, craft businesses, associations or projects....

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