WebArtisan Blog On the internet, the word "reading" takes on a completely different meaning. Because here, people do not read line by line - and certainly not every word. Instead, texts are scanned and put through their paces...
It's that time again, the end of the year is approaching. And with each new year, we once again rummage around for our lost motivation.
In the fight for the top positions in search results, a lot of work is invested in search engine optimisation of texts. That is by no means wrong. But don't forget the images - because SEO is also worthwhile here. Our last article was about the high...
WebArtisan Blog The internet is crammed with information - and not all of it is really useful. At the same time, the patience of users is decreasing.
In online marketing, a colourful mixture of English terms is often thrown around. This variety can cause a lot of confusion, especially for newcomers. Content marketing, inbound marketing, affiliate marketing...? So that you don't fall into complete lethargy....
Whether you are designing a website or writing blog posts, you always need to reach your target group. But there is a catch: a target group is not a homogeneous mass. Behind it are individual people with individual needs. How...
Which people do you specifically address with your company? What characters, needs, wishes and fears are behind these people? This article offers you valuable first aid tips on the subject of target group analysis. For whom do you write your content?...
At first, content marketing sounds like you need (1) a marketing expert and (2) a lot of money to implement it. In other words, things that only the big players have. But content marketing is also possible for small companies, craft businesses, associations or projects....
With content marketing, you can attract the necessary attention without getting on your target group's nerves. The alternative to classic advertising is relevant, elegant and extremely effective - and by no means only interesting for the "big players". A...